I love testimonials! Testimonials are the best way to convince prospects to do business with you. They allow us to say: “Don’t just take my word for it, have a look at what my patients say….” When you do so, you deepen prospect confidence and dramatically reduce barriers to getting new patients.
But how do you get new testimonials for your business? Where to begin?
Well, for starters, you can follow the below steps on getting testimonials straight on to your website through the best resource possible – your real-life customers!
How to Add the Positive Testimonials to Your Site
- Provide surveys to your happiest customers and ask them if they wouldn’t mind providing a testimonial. Keep several copies of these blank surveys at the front desk in your physical office, and have a clip board for your customers to use while they fill them out.
- For the great ones, type them up in a Word document and send to whoever is in charge of managing your website to add them to the website.
- Rinse and repeat.
You can also collect surveys for testimonials online – just make sure it’s okay with the customer first and foremost before posting it!
Note – these steps are not something that can automatically be done by you onto review websites such as Yelp!, or on major search engines like Google.
Where Can I find New Testimonials?
You can start getting new testimonials by using the following resources:
- Facebook Reviews – if your business is registered on Facebook, it comes with a review tab. Simply click and hold down on the tab, then slide it into your visible tabs to encourage new testimonials to come in.
- LinkedIn Recommendations – you can encourage your employees or ask for recommendations yourself if you alone are managing this social media account. With the permission from those who give you recommendations, you can add them to the testimonials page on your website.
- Local Search Directories – Yelp and CitySearch are example of these types of websites where not only is your name and phone number registered, but also it allows people to leave reviews of your company.
- In person at your company – this is the best way for those who prefer face-to-face contact with their customers.
Check out our other blog post on getting more positive testimonials over negative ones in order to filter the positive from the negative, as well as prevent negative testimonials about your company from cropping up online.
Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to Doug Hay & Associates and a clickable link back to this page.
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